LG OLED77C24LA (2022) OLED HDR 4K Ultra HD Smart TV

The C2 ensures an exceptional and immersive 4K HDR viewing experience on LG's renowned OLED screen. It features their OLED evo technology, combining supreme contrast, 100% colour accuracy and pixel-perfect detail with the a9 Gen5 AI 4K processor and Brightness Booster tech. Use the award-winning webOS smart platform to stream shows from such apps as Netflix and Prime Video*, and you can interact by voice with both the Google Assistant and Alexa built in. 4K OLED Screen The pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. This 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle. 4K UHD resolution with Dolby Vision HDR This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision. a9 Gen5 AI processor 4K LG's processor, the brain of the TV, automatically detects and optimises the content you are watching for a superior picture and sound experience. Exceptional cinema and sport experience Exceptionally sharp pictures, crystal-clear sound and the deepest black levels, plus Filmmaker Mode, deliver movies as the director intended, for an immersive cinematic experience. And with uncompromised image quality at any angle, and the smoothest motion no matter how fast the action, it brings the intensity of the sporting spectacle into the home. Dolby Vision IQ and Dolby Atmos sound Together, Dolby Vision IQ and Dolby Atmos audio ensure even more immersive entertainment, providing awe-inspiring drama to every genre. Powerful gaming Ideal for next-gen consoles, get the competitive edge in gaming with 1ms response time and accelerated processor speeds. Plus pro-tools like HDMI 2.1, G-Sync, High Frame Rate (4K/120p), Variable Refresh Rate and Game Optimiser options. Eye comfort display OLED provides safer and more comfortable viewing, thanks to flicker-free technology and certified low blue light levels, for less fatigue to the eyes over the longer watch. webOS smart platform LG's award-winning webOS platform revolutionises how you experience your entertainment. With quick and easy content discovery and switching, there's more entertainment available than ever before. You can stream from all the most popular services like Netflix, NOW TV, Prime Video, Disney+, Twitch, and more.* Voice control & smart compatibility This TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices. Perfect partnersWith TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.Take a look at our full range of soundbars. Don't forget... If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. View our collection of cables & connections And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands. *Some services may require subscription (sold separately) A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs. Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.