VIRTUE Volumizing Primer 150Ml
Description
Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray. Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with an exclusive Alpha Keratin 60ku protein. It's suitable for all hair types. Formulated with the revolutionary Alpha Keratin 60ku protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny. Key benefits: - A revitalising citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils. - Great for anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up. - Safe for colour-treated and chemically treated hair. Key ingredients: - Hydrolyzed Wheat Protein Enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair. - Panthenol (Vitamin B5) This natural B vitamin delivers moisture, softness, and shine. - Hydrolyzed Soy Protein; A protein that helps to improve manageablility, and condition and moisturise hair, improving its overall healthy appearance. Consumer perception study conducted on 50 respondents after 5 uses/one week. - After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style. - 8 hours after first application, 94% of women said their style bounced back and restyled easier. - After only 3 uses, 100% of women felt their hair was less limp. - With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull.
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