A seemingly impossible feat, Urban Decay found a way to make Eyeshadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it’s famous for: up to 24-hour, no crease shadow, more vibrant color and smoother application.
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Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in imperfections on the skin’s surface, prepping your lids for all-day shadow. Urban Decay’s Original shade glides on smoothly, blends beautifully on all skin tones and dries invisibly.
Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
