Sony XR55A90JU TV 139.7 cm (55") 4K Ultra HD Smart TV Wi-Fi Black

<h4>55 XR55A90JU OLED TV</h4><p><strong>World&rsquo;s first cognitive intelligence TV2</strong><br />Our BRAVIA XR&trade; TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear providing a whole new experience that immerses you completely in the scene.<br /><br /><strong>XR Picture</strong><br />Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep natural and real. Its revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel this technology delivers pure blacks and our brightest ever pictures.<br /><br /><strong>XR Contrast</strong><br />Our Cognitive Processor XR cross analyses data enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights. <br /><br /><strong>XR OLED Contrast Pro</strong><br />With XR OLED Contrast Pro using human perspective analysis colour and contrast are boosted in bright areas so you can enjoy the exceptional levels of pure black contrast and peak brightness that until now have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined even in areas of dark shadow or glare. <br /><br /><strong>XR Colour</strong><br />See colours that are natural and beautiful to the human eye. The Cognitive Processor XR&trade; enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.<br /><br /><strong>XR Triluminos Pro&trade;</strong><br />Powered by our Cognitive Processor XR this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation allowing natural shades and precise details to be seen even in dark scenes. <br /><br /><strong>XR HDR Remaster</strong><br />With XR HDR Remaster this TV can detect each object on screen analyse its colour and adjust contrast for even more realistic pictures. Object-based processing powered by BRAVIA XR&trade; takes precision to a whole new level by adding adjustment of hue saturation brightness motion vector bandwidth and more. The result is exceptionally real scenes with greater depth lifelike textures and natural colours.<br /><br /><strong>XR 4K Upscaling</strong><br />Powered by our Cognitive Processor XR this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilises a vast amount of data analysing patterns in scenes and recreating subtle details.<br /><br /><strong>XR Clarity</strong><br />Whatever the content or source you&#039;ll enjoy entertainment close to 4K7 resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.<br /><br />4K XR Super Resolution</strong><br />XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.<br /><br /><strong>4K XR Smoothing</strong><br />XR Smoothing creates smooth natural 4K pictures as you watch without the &ldquo;banding&rdquo; that can occur on other TVs. Scenes are reproduced with thousands of tones shades and gradations making them look incredibly real.<br /><br /><strong>XR Motion</strong><br />Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity&trade; cross analyses data to ensure action stays smooth bright and clear.<br /><br /><strong>XR Motion Clarity</strong><br />With pictures created by millions of individually controlled pixels everything is sharp and clear on OLED. And with our OLED XR Motion Clarity&trade; technology even fast action stays smooth and clear. Moving images are precisely controlled to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.<br /><br /><strong>4K/120fps</strong><br />Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games so you&rsquo;ll have the advantage in shooting sports and high-performance games with instant on-screen action. You&#039;ll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode.<br /><br /><strong>XR Sound Position</strong><br />For an audio experience that matches how we sense the world XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV sound matches precisely with what&rsquo;s on the screen for a truly immersive experience.<br /><br /><strong>Acoustic Surface Audio+</strong><br />With our Acoustic Surface Audio+ technology sound comes directly from the centre of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows action you&#039;ll hear a more realistic soundtrack with exceptionally clear and natural dialogue due to the large actuators on this model. Left and right subwoofers provide powerful bass so you can enjoy truly immersive cinematic sound at home.<br /><br /><strong>3D Surround Upscaling</strong><br />Our BRAVIA XR signal processing technology enables this TV to reproduce multi dimensional sound for a truly immersive experience. Feel the sound surround you not only from left and right but also from a vertical dimension. With 3D Surround Upscaling you can experience the cinematic thrills of latest audio formats such as Dolby Atmos? at home as well as enjoying vertical surround with content not compatible with Dolby Atmos.<br /><br /><strong>XR Surround</strong><br />With BRAVIA XR everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.<br /><br /><strong>Google TV</strong><br />Browse 700000+ movies and TV episodes from across your streaming services all in one place and organized into topics and genres based on what interests you.<br /><br /><strong>Google Assistant</strong><br />Your TV is more helpful than ever. Use your voice to find movies stream apps play music and control the TV. Ask Google to find a specific title search by genre or get personalized recommendations by saying &ldquo;what should I watch?&rdquo; Even get answers like sports scores control smart home devices and more. Talk to Google to get started.<br /><br /><strong>Voice Search</strong><br />Find your favourite content faster than ever using the power of your voice. With Voice Search there&rsquo;s no more complicated navigation or tiresome typing &ndash; you just have to ask.<br /><br /><strong>Works with Alexa</strong><br />Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa you can power up your TV change channels control volume and more<br /><br /><strong>Chromecast built-in</strong><br />Chromecast lets you cast your favourite videos games and apps from your mobile device in full quality to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.<br /><br /><strong>Works with Ok Google</strong><br />Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV all with just your voice. Just start with Ok Google<br /><br /><strong>Works with Apple AirPlay / Apple HomeKit14</strong><br />With Apple AirPlay you can stream video and audio to your television right from your iPhone iPad or Mac. Watch movies and shows from Apple TV app your favourite apps or even Safari. Share your photos with everyone in the room.<br /><br /><strong>YouView</strong><br />With YouView built-in you can scroll back up to seven days to watch shows from BBC iPlayer ITV Hub All 4 Channel 5 and Pop Fun. You can also access an extensive library of on-demand content. Simply connect your BRAVIA&trade; to an aerial and broadband connection to get started with YouView.<br /><br /><strong>Smart Remote</strong><br />All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.<br /><br /><strong>Backlit remote</strong><br />Premium design remote in brushed aluminium with hairline finish feels good in the hand and harmonises with your living room. See keys in the dark with an integrated backlight - ideal for changing volume or settings while watching movies at night.<br /><br /><strong>Cable management</strong><br />Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front the sides and the back.<br /><br /><strong>3-way multi-position stand</strong><br />A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.<br /><br /><strong>Seamless Edge</strong><br />With its frameless design this TV has a seamless and sophisticated look that minimises distractions focusing your eyes on what&rsquo;s important &ndash; the picture<br /><br /><strong>Living Decor</strong><br />Our Living Decor turns your TV into an essential part of your living space with on screen artwork personal photos screensaver themes and clock functions.<br /><br /><strong>Acoustic Auto Calibration</strong><br />No matter where you&#039;re sitting this TV detects your position and optimises sound so you&#039;ll enjoy the same sound quality as if you&#039;re sitting right in front of the TV. Sound can change depending on your room environment. Curtains for example absorb sound while objects in front of the TV can disturb the passage of sound compromising the quality of what you hear. This TV detects objects and reproduces sound that&rsquo;s enhanced and optimised to your room.<br /><br /><strong>Netflix Calibrated Mode</strong><br />This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode the creator&#039;s vision and intent is faithfully preserved.<br /><br /><strong>Light and Colour Sensor</strong><br />When the hue of a light source in a room changes for example between cool and warm colours of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimises colour and brightness of the picture to the light source and room environment. <br /><br /><strong>Dolby Vision? and Dolby Atmos?</strong><br />Enjoy cinematic thrills at home. Dolby Vision? brings scenes vividly to life for authentic viewing while Dolby Atmos? fills the room with immersive surround sound<br /><br /><strong>BRAVIA CORE&trade;</strong><br />A huge number of movies are included and waiting for you. With BRAVIA XR technology Pure Stream and IMAX Enhanced everything you watch is delivered with stunning visuals and expressive sound quality<br /><br /><strong>IMAX Enhanced</strong><br />This Sony 4K smart TV is IMAX Enhanced certified meaning it&rsquo;s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode which takes full advantage of all IMAX Enhanced remastered content.</p><table class=features><thead><tr><th colspan=2>Features</th></tr></thead><tbody><tr><td class=feature>Screen Size</td><td>55 Inch</td></tr><tr><td class=feature>Resolution</td><td>3840 x 2160 </td></tr><tr><td class=feature>Display (Type)</td><td>OLED </td></tr><tr><td class=feature>4K UHD</td><td>Yes </td></tr><tr><td class=feature>SMART TV</td><td>Yes </td></tr><tr><td class=feature>Speakers</td><td>2 x 20W 2 x 10W </td></tr><tr><td class=feature>RF Input</td><td>1 </td></tr><tr><td class=feature>HDMI ports quantity</td><td>4 </td></tr><tr><td class=feature>USB 2.0 ports quantity</td><td>2 </td></tr><tr><td class=feature>Composite</td><td>Yes </td></tr><tr><td class=feature>Headphone connectivity</td><td>Yes </td></tr><tr><td class=feature>Dimensions W/O Stand (W x H x D)</td><td>1223 x 709 x 41 mm</td></tr><tr><td class=feature>Dimensions With Stand (W x H x D)</td><td>1282 x 709 x 317 mm</td></tr><tr><td class=feature>Weight W/O Stand</td><td>18.6 Kg</td></tr><tr><td class=feature>Compatible with VESA-wall mounting system</td><td>300 x 300 mm</td></tr></tbody></table>