Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo 90ml
Description
This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Brazilian Joia™ Strengthening + Smoothing Shampoo is a creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that's twice as strong*-in the cult favourite Brazilian Bum Bum Cream scent. Brazilian Joia™ shampoo and conditioner help mend and prevent breakage for strong, damage-free hair. With encapsulated plant-based keratin beads, SOL Seal Technology™ instantly smooths and helps repair split ends. Frizz-fighting. Shine-boosting. Colour-safe. Made with Brazilian Hair Expertise for dramatic results. SOL Seal Technology™: Proprietary and proven to repair and restore your hair to peak strength in as little as one use. Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together. Brazil Nut: Rich in selenium to deeply nourish and strengthen hair while protecting against breakage. Coconut Oil: This best-loved multi-tasker promotes scalp health and brings lustre and moisture to hair. Cupuaçu Butter: Fortifying and frizz-fighting with essential healthy hair fats. Buriti Fruit Oil: Brimming with healthy fats to smooth dry, damaged, brittle hair and bring vital shine. Clinical Results: Compared to control when shampoo and conditioner are used together; testing was conducted by an independent 3rd party lab: - Hair is 2 times stronger - 54% reduction in breakage - 74% of split ends mended
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