Samsung UE50AU9070 50" AU9070 Crystal UHD 4K Smart TV

MODEL | UE50AU9070 A beautiful 4K viewing and gaming experience   Dynamic Crystal Colour Watch everything you love in crystal clear, lifelike colour. And in over one billion shades — 64 times more than conventional UHD TVs — for rich and vibrant pictures. It's the way to go for picture-perfect viewing. Crystal Processor 4K Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action. HDR powered by HDR10+ Watch movies in striking picture detail, just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene. Motion Xcelerator Turbo Give your gaming a boost with Samsung’s unique dynamic refresh technology. Play on the big screen with a TV that can double the refresh speed and deliver VRR and 120Hz gaming-monitor performance. That means it can keep up with your quick reflexes. It also reduces motion blur and halo effects for super smooth gameplay. Super Ultrawide GameView & Game Bar Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset. Object Tracking Sound Lite (OTS Lite) Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers. Adaptive Sound Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail. AirSlim Experience minimalistic style with an amazingly thin TV that’s been crafted to fit right in. With a stunning clean back, it looks immaculate from every angle. Multi View Multi-tasking has never been so easy. Multi View lets you split the TV screen, and watch what's on TV and on your smartphone — without having to look away*. Simply cast your phone to your TV, split the big screen, and do more. Handy if you want to keep an eye on the football score whilst watching a movie. Multiple Voice Assistants | Bixby, Alexa and Google Assistant on TV Bixby, Alexa, Google Assistant - they're all built-in to your Samsung Smart TV. Control your TV using your favourite voice assistant and discover all the useful things you can do. Ask it to change the volume, find that new series, or check on your connected devices in your smart home. The possibilities are endless — all you need to do is ask. Samsung TV Plus Enjoy 100% free live and on demand content with Samsung TV Plus. Choose from news, sports, entertainment and more. No downloads, sign-up, credits cards, subscriptions or other devices required. Just tune in to Samsung TV Plus and enjoy.