Samsung The Serif (2023) QLED HDR 4K Ultra HD Smart TV

The All Round 360° design of the Serif TV looks beautiful from any angle. On a reflection-absorbing Matte display, you'll experience the brilliance of viewing stunning 4K HDR resolution, powered by Quantum Dot for a naturally bright and colourful picture. It's an elegant, free-standing TV with a detachable stand, and you can turn the blank screen into a design centrepiece with Serif Ambient Mode+. Control all compatible devices with its Solar Cell One Remote, and you can access a world of online entertainment and handy home apps via Samsung's Smart platform, and interact by voice with Bixby and Alexa built in. All round 360° Design by Bouroullec Imagined by award-winning designers Ronan & Erwan Bouroullec, the timeless profile of the Samsung Serif TV forms a capital 'I' shape that looks beautiful from any angle. Its slim body broadens at the top to form a flat surface, doubling as a shelf, atop an elegant, free-standing and detachable metal stand. 4K UHD resolution with Quantum HDR This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With Quantum HDR, the supreme brightness levels of QLED technology enable you to experience the full potential of HDR. Features: Matte Display: the glare-free screen absorbs light, so say goodbye to reflections, even in bright light. Quantum Dot: transforms light into lifelike and accurate colour for a naturally bright picture in over a billion cinematic colours. NFC & Bluetooth on TV: stream music from your smart device to the Serif and hear your favourite music via NFC and Bluetooth. Serif Ambient Mode+: removing the blank screen, the Serif can display decorative content from the Bouroullec palette with two exclusive patterns.* Object Tracking Sound Lite: chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. Quantum Processor 4K Samsung's intelligent processor powers a glorious 4K picture, and AI sound. Samsung Gaming Hub: stream games from Xbox and other platforms without even needing a console (internet connection, service subscription, and compatible controller required). Solar Cell One Remote: control all of your compatible devices and content with this consciously crafted solar-powered remote. Samsung Smart TV and Apps Powered by Tizen, Samsung's smart platform gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Disney+, Apple TV, NOW TV and BT Sport, all in one place at the touch of a button.** Quickly set up your TV using your smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you. Multiple Voice Assistants Bixby and Alexa are built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking. This TV also works with Smart Things devices (requires SmartThings app and internet connection, other devices sold separately). Samsung TVPlus Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITVX, All 4 and My5. Charges apply for premium on-demand content. With Q-Symphony, this TV synchronises perfectly with select Samsung soundbars (available separately) for a supreme audio visual experience. Perfect partnersWith TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.Take a look at our full range of soundbars. Don't forget... If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. View our collection of cables & connections And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands. *Some features of Ambient Mode require Internet connection, a compatible smartphone, and SmartThings app. **Some services may require subscription (sold separately). A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart