Samsung QE55Q90TAT 139.7 cm (55") 4K Ultra HD Smart TV Wi-Fi Black

<b>Pure QLED 4K TV perfection</b><br />Discover a TV that turns everything you watch into glorious 4K resolution and takes your sound to another dimension.<br /><br /><b>Experience spectacular picture detail as the film makers intended.</b><br />Quantum HDR 2000 powered by HDR10+<br />Never miss whats happening in the dark shadows of a horror movie or the bright sun-filled scenes of the latest sci-fi. And with every frame optimised to perfection the picture you see is as detailed as it is in the real world.<br /><br /><b>Powerful intelligence for perfection</b><br />Quantum Processor 4K<br />Samsung's powerful processor optimises picture quality to excellent viewing conditions improving all your content.<br /><br /><b>Upgrade what you like to 4K </b><br />4K AI Upscaling <br />4K AI upscaling uses Samsungs powerful Quantum Processor automatically analysing the input source to reduce image noise restore lost detail and define edges around objects and text. Now you can get 4K resolution images and sound regardless of the source.<br /><br /><b>Brightness adapts as surroundings change </b><br />Adaptive Picture <br />Actively adapt to the viewing environment by automatically adjusting the brightness. Adapt to your very best picture day and night<br /><br /><b>Lifelike surround sound that moves with the action on-screen</b><br />Object Tracking Sound (OTS)<br />Experience lifelike surround sound that moves with the action on-screen. Thanks to 8 dedicated speakers including up-firing speakers youll enjoy three-dimensional sound that will pull you closer into the action of every scene.<br /><br /><b>Every sound perfected for what youre watching and where youre watching it.</b><br />Adaptive Sound + and Active Voice Amplifier (AVA)<br />Your QLED Q-Series TV analyses the acoustics in the room and outputs dependent on what type of show or movie you are watching. Watching sport you'll feel as if you're in the stadium or a movie you hear the action closing in from all directions. And you'll never miss out on the dialogues either. This is thanks to our Active Voice Amplifier technology which analyses and adjusts to any noise in your home so you can relax and enjoy your box set.<br /><br /><b>Make every moment unmissable with exceptional contrast</b><br />Direct Full Array<br />With stunning contrast across the whole screen you can see the fine detail in bright whites intense blacks and all colours.<br /><br /><b>See the picture not the TV</b><br />Boundless Design<br />See the picture not the TV with a near bezel-less design that leaves you with only the beautiful picture to enjoy. Designed and crafted to look perfect from any angle experience minimalistic style with a stunning clean back and no messy cables.<br /><br /><b>Interact and control your TV with your favourite voice assistant.</b><br />Multiple Voice Assistants | Bixby Google and Alexa on TV<br />Can't find your remote? For the first time Bixby Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume source channel and more is as easy as asking.<br /><br /><b>Genuine cinematic colour made from over a billion shades.</b><br />100% Colour Volume<br />Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume. QLED technology unlike others is able to transform light into breath-taking colour without degradation over time.<br /><br /><b>Unlock the potential of the ultimate gaming TV technology only on Samsung QLED.</b><br />Real Game Enhancer+<br />Unlock the potential of the ultimate 4K gaming TV technology with AMD FreeSync and VRR delivering gaming-monitor performance on your big screen. Never be caught out by the bad guys hiding in the shadows with Samsungs Dynamic Black Equalizer technology unveiling all of the finest details in the darkest scenes. Overcome the difficult levels by using Samsung Multi View to watch the latest walk-through whilst playing all at once on the same screen. Game on for as long you like with no Screen Burn worries guaranteed. Only on Samsung QLED.<br /><br /><b>The harmonious collaboration of Samsung QLED TV and Q-Series soundbar.</b><br />Q-Symphony<br />Enlighten your senses with the ultimate audio visual experience. Perfect synergy achieved by synchronizing your TVs up-firing speakers together with your soundbars speakers to deliver immersive sound simultaneously from both devices. Exceptional sound quality delivered from both your TV and soundbar without the need for a complicated set up. Q-Symphony conducts sound like never heard before only with Samsung.<br /><br /><b>Your favourite TV and mobile content all connected on the big screen.</b><br />Mobile View<br />Easily connect your smartphone and mirror the screen to your TV.Discover new ways to multi-task with Samsung Multi View by watching your favourite TV show whilst commenting on Social Media all at once on the big screen. Power through the levels of your new game by playing and checking out the latest vlog. Youll never have to choose again. Split your screen and never miss another moment.<br /><br /><b>Personalise your TV to reflect your style.</b><br />Ambient Mode+<br />Turn your TV screen into a decorative feature displaying useful information your own photos or blend the TV into its surroundings with Samsung Ambient Mode. Just take a picture upload it to your TV and blend it into your dcor. It automatically adjusts to the light in your room so that you can easily make the big blank screen a thing of the past.<br /><br /><b>Make your TV the heart of your connected smart home.</b><br />Connected Living<br />With SmartThings built into Samsung TVs you can control your smart home through your TV. SmartThings works with 1000s of smart devices to make your life easier more secure and more entertaining. From controlling your lighting scheduling your laundry or monitoring your home this is smart living made simple.<br /><br /><b>Less time searching and more time watching with tailored recommendations.</b><br />Content Discovery (Universal Guide)<br />Finally all your favourite content from BBC and Netflix in one place your Samsung Smart TV. Our Universal Guide recommends popular shows and content tailored just for you meaning you can watch more of what you love.