LG OLED77C34LA (2023) OLED HDR 4K Ultra HD Smart TV

LG's C3 delivers exceptional 4K HDR viewing and immersive sound, for a fantastic cinema-at-home experience. Their OLED evo tech combines supreme contrast, 100% colour accuracy, and pixel-perfect detail, all powered by the a9 Gen6 processor - together with an advanced Brightness Booster algorithm - for a stunning picture, from any angle, in any light environment. The award-winning webOS smart platform offers a huge range of easy-to-search streaming services, and you can control it by voice with Alexa built-in. 4K OLED Screen The pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. This 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle. 4K UHD resolution with Dolby Vision HDR This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision. a9 Gen6 AI processor LG's advanced processor, the brain of the TV, is made for OLED, ensuring premium picture and sound quality, and delivering image enhancement through AI Super Upscaling. Plus, it upscales audio too for a more cinematic experience. Exceptional cinema and sport experience Exceptionally sharp pictures, crystal-clear sound and the deepest black levels, plus Filmmaker Mode, deliver movies as the director intended, for an immersive cinematic experience. And with uncompromised image quality at any angle, and the smoothest motion no matter how fast the action, it brings the intensity of the sporting spectacle into the home. Dolby Vision plus Dolby Atmos sound With exceptional colour and contrast plus 3D surround sound, Dolby Vision and Dolby Atmos audio together ensure full audio-visual immersion, providing awe-inspiring drama to every genre. AI Sound Pro AI Sound Pro enhances the audio to put you at the centre of the action, creating an immersive and absorbing atmosphere in any room. Enhanced brightness Thanks to LG's advanced Brightness Booster Algorithm, you can enjoy supremely bright images, ensuring a stunning picture no matter how bright or dark the room. Powerful gaming Ideal for next-gen consoles, get the competitive edge in gaming with 0.1ms response time and accelerated processor speeds. It's also loaded with pro-tools like 4K@120Hz, Variable Refresh Rate, Auto Low Latency Mode, and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, and Game Optimiser options. webOS smart platform LG's award winning webOS platform hosts a huge variety of the top streaming services, including Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch, and more.* Browsing and searching is super simple, Quick Cards make it easy to search based on your interests, and you can control it with your voice with built-in Alexa. LG soundbar synergy When paired with a compatible LG soundbar (sold separately), you can enjoy an enhanced sound experience with seamless pairing. The WOW Orchestra feature utilises TV and soundbar speakers simultaneously, and you can control the soundbar with the TV remote. Cutting-edge design Exceptional technology and superb viewing experiences are expertly housed in an extremely thin and light design. Perfect partnersWith TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.Take a look at our full range of soundbars. Don't forget... If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. View our collection of cables & connections And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands. *Some services may require subscription (sold separately) A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs. Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.