LG OLED55BX6LB 55inch OLED HDR 4K UHD SMART TV WiFi Dolby Atmos

In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes. The powerful α7 Gen3 Intelligent Processor delivers a spectacular viewing and sound experience by enhancing picture and sound sources. From whatever source, and optimize it for your viewing pleasure. Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient. Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action. In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature. Enjoy all your favourite content from BBC iPlayer, Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command. *Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc. Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone. *Disney+ subscription required. Subject to terms at https://www.disneyplus.com © 2020 Disney and its related entities Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app. *Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc. Watch Apple TV+ with a subscription. Binge watch with less blue light and easier viewing. LG OLED TVs surpass standards for blue light, flicker, and high-quality imaging. Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content. With Bluetooth Surround Ready, you’re fully immersed in a surround-sound stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG OLED TV. The ultra thin display adds more elegance and style to your room wherever you choose to place it. The TV stands beautifully amongst your interior and delivers an immersive viewing experience for every piece of content.