LG 77" OLED77B26LA 4k smart TV
Description
LG's slogan is “Life’s Good”, and once you’ve kitted out your home with the brand’s technologically advanced products, we’re sure you’ll agree. The South Korean company delivers innovative electronics, from televisions and speakers to monitors and laptops, all with the power to help its customers lead better lives. So, whether you’re a film buff, gamer or music lover, take your pick from its extensive range of cutting edge tech and elevate your experience to new heights.True darkness brings the light.LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth.Beauty meets brains.The brains behind the beauty. Following deep learning advancements, LG's α7 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.Dazzling darks, luminous lights.With no backlight to dull their impact,self lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.Punchier picture quality.Dynamic Tone Mapping uses the α7 Gen 5 AI Processor to detect what's in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail.Hear them coming in on you.The α7 Gen 5 AI Processor up mixes 2 channel audio into virtual 5.1.2 channel sound. Feel the action and chaos around you as you venture deeper into your game world.Television just for you.Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates."
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