LG LG 55CX3LA 55" 4K Ultra HD Smart 120Hz OLED TV with HDMI 2.1

  Features   Experience the true power of OLED Immerse yourself with perfect colour on perfect black as OLED delivers more vibrant colours, even from a Wide Viewing Angle.   The most innovative technology in TV. In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.   α9 Gen3 AI Processor 4K With deep learning algorithms, the newest and most powerful LG's α9 Gen3 Processor delivers the ultimate image and sound quality for the most exquisite viewing experience.   ThinQ AI Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.   Dolby Vision IQ & Dolby Atmos Watch movies the way they should be – absolutely breath-taking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.   FILMMAKER MODE™ In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature.   Unlimited Entertainment Enjoy all your favourite content from BBC iPlayer, Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command. *Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc.   Your favourites, all in one place Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone. *Disney+ subscription required. Subject to terms at https://www.disneyplus.com © 2020 Disney and its related entities.   The home of Apple TV+ and much more Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.   SELF-LIT pixels ensure blazingly fast gameplay. A scene of a game shown on a conventional TV with tearing and other half on an LG OLED TV without tearing   Play every game at the highest standards As the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. All your PC games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with the best TV for gaming. **NVIDIA G-SYNC is compatible with RTX 20 and GTX 16 graphics cards. Older GPUs will not support G-SYNC compatibility.   VRR, ALLM and eARC A higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting HDMI 2.1 specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's a more lifelike gaming experience.   Low Input Lag & Fast Response Time Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.   More immersive HDR gaming HGiG delivers HDR gaming graphics best matched with the performance levels of your TV. With LG OLED, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best.   Eye Comfort Display Binge watch with less blue light and easier viewing. LG OLED TVs surpass standards for blue light, flicker, and high-quality imaging.   Never miss updates on your favourite team. Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content.   OLED Motion Pro Only LG OLED SELF-LIT pixel technology prevents you from missing out on any detail of the action. In contrast to LED TV technology that uses backlights, LG OLED technology brings an impeccable viewing experience with smooth action display to fast-moving sports, all thanks to the new OLED Motion Pro and TruMotion features for additional image accuracy and precision.   Real surround sound for an immersive experience. With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG OLED TV.   Ultimate Luxury Experience Only OLED's revolutionary construction is so thin and light that your LG TV design merges seamlessly and elegantly into your home. Since LG OLED technology does not require backlights, it enables the engineering of cutting-edge products like the Wallpaper and Rollable OLED TVs.