LG LG 49SM8600PLA 49" NanoCell Ultra HD 4K LED TV with Google Assistant

  Features   NanoCell TV - The Best LED TV from LG NanoCell TV is LG's most advanced LED TV that delivers superior picture quality with enhanced RGB colour purity thanks to LG's NanoCell technology.   Refined Colour Purity Nano Color delivers a stunning visual experience with NanoCell technology that enhances the purity of colour using about 1nm nanoparticles.   Reveal Pure Colours with NanoCell Technology Pure RGB colours are the key to realistic picture quality. NanoCell Technology applies nanoparticles that purify colours by filtering out dull colours and enhancing the purity of the RGB spectrum. *The conventional mentioned in this content is based on the previous LG models and the images are simulated.   Precise Colour Expression at A Wide Viewing Angle Wherever you sit, NanoCell TV maintains accurate colour, even from the sides, and allows everyone to enjoy the realistic picture. *The conventional mentioned in this content is based on the previous LG models and the images are simulated.   Wide Viewing Angle. Colours Stay Accurate. Unlike conventional TVs that may distort colours when a picture is viewed from the side, LG NanoCell TV preserves colour so that no matter where you sit, you will get a rich, colourful picture. *Conventional means TVs without in-plane switching technology. *The relative size of the colour gamut set at 100% when viewed from the center (0 degree). *The data is based on LG internal research.   4K Cinema HDR - Delivers The Filmmaker's Vision LG's 4K Cinema HDR trues to the filmmaker's vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro. * HDR10 Pro and HLG Pro is LG's own proprietary HDR solution which process HDR signal dynamically frame by frame using enhanced dynamic tone mapping.   Dolby Vision & Atmos. Cinema Experience at Home. Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound. *Dolby Vision is a trademark of Dolby Laboratories. Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.   NanoCell Tech Combines with Next-Gen α7 Processor The 2nd generation α7 Processor has been upgraded with a deep learning AI algorithm, which optimises picture and sound depending on the type and quality of content, so you always enjoy a breathtaking experience.   Simple, Harmonious Design LG NanoCell TV's Nano Bezel and sleek design will fit beautifully into any living room. *Product design may vary by model or country.   Gallery Mode With Gallery Mode you can enjoy beautiful travel photography - updated seasonally by TripAdvisor. *The actual product may differ from image shown.   LG TV meets New Intelligence LG AI TV expands your AI experience with both Google Assistant and Alexa*. Get answers to questions and control smart home appliances all through the power of your voice. *The functionality of Google Assistant and Alexa is dependent on region – please check this prior to purchase and note that Google Assistant is not available in the Republic of Ireland. Alexa will be available in the UK and the Republic of Ireland via a firmware update later this year. *Google Assistant activated by "Microphone Button", Alexa activated by "Prime Video" button. *The actual product may differ from image shown.   Auto Calibration. True to Expert Standard. Ready-to-use CalMAN® auto-calibration makes adjustments to the colour performance. It efficiently maintains consistent, accurate colour. *For this feature, Windows PC to run CalMAN Software, SpectraCal C6 colorimeter or equivalent, and Pattern Generator is required.   Immersive Visuals and Audio for Gaming 4K HDR gaming delivers more vibrant colors, even from a Wide Viewing Angle. The realistic motion visuals are coupled with 5.1 Virtual Surround Sound, which envelops you in rich and dramatic sound for a complete gaming experience.   Fast Response, Fluid Motion Upgrade your gameplay with the latest features. Low input lag allows real-time response to fast-paced action. HDMI with ALLM delivers the best graphics at the fastest speeds. * ALLM (Auto Low Latency Mode) * The input lag data is based on internal testing standards and is subject to change according to the measurement environment or specific device conditions.