Description
Take the ’70s and ’80s New York rock scene, embrace a hint of Parisian romanticism, and season with a splash of Japanese playfulness. That’s the recipe behind French brand IRO, launched in 2006 in the capital’s picturesque Saint Germain neighbourhood. The label’s speciality lies in trend-transcending styles, with bold silhouettes, painterly patterns and textural accents appearing as key motifs; all the ingredients you need for a nonchalant Left Bank style.| IRO denim jeans100% cottonExposed button and concealed zip-fly fastening at frontHigh rise, belt loops, cut-out detail at the sides, five pockets, all-over embroidery, straight leg, light washHand washTrue to sizeMidweight, non-stretch
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