Description
This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. The saviour of coloured and chemically treated hair, Coco and Eve's Bond-Building Pre-Shampoo Treatment takes bond repair to the next level for a dramatic reduction in damage. Combining an advanced bond-building polymer with strengthening and lipid-replenishing avocado and coconut oils, it works from within to holistically repair weak, dry and damaged hair. For an 85% reduction in hair breakage and 7X stronger hair (against hair breakage/hair fall tested on bleached hair). Taking bond repair to the next level, this formula rebuilds three bonds: broken disulphide, ionic and hydrogen bonds, while protecting existing ones for stronger, healthier, more resilient hair. Due to smaller particle size and increased hair affinity, the bond-building polymer penetrates more effectively than competing actives. It also smooths and conditions without leaving build-up, pomegranate and apricot oils form a protective layer to prevent moisture loss and further damage.
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