A'kin Hair Care Moisture Rich Wheat Protein Shampoo: For Dry/Damaged Hair 225ml

The [A'kin] philosophy is simple; pure, authentic and beautifully aromatic skin and hair care, crafted without parabens, sulphates, artificial colours or fragrances. Enriched with botanical extracts, their products are designed to nourish and enhance the appearance of your skin and hair, just as nature intended. ProVit B5, this moisturising shampoo works to intensely hydrate and smooth. Strengthening Wheat Proteins help to repair damage, resulting in deeply nourished, conditioned and moisturised hair. Hair Type: For Dry/Damaged Hair Ideal For: Helping to hydrate hair Restoring shine Helping to smooth hair and reduce frizz Key Ingredients: 6 botanical cleansers - mild yet effective cleansing for the hair and scalp. Smaller amounts of a number of cleanser helps to reduce irritation versus using one or two Rice Amino and Wheat Protein - intensively moisturises, nourishes and repairs. How to Use: Massage into wet hair, adding more water to build a natural lather. Rinse and re-apply if necessary. Expert Tips: If using a natural shampoo for the first time your hair will most likely need to go through an adjustment period. This could take up to a month for the build up of 'nasties' to be removed and your hair and scalp to start seeing the benefits and natural change for the better. Natural Shampoos tend not to lather so much as conventional products due to the natural cleansers that are used vs. sulphates which created the foaming effect. Ingredients: Aqua (purified Australian water), Sodium Lauroyl Sarcosinate, Disodium Cocoamphodiacetate (from coconut), Cocamidopropyl Hydroxysultaine, Sodium Lauryl Sulfoacetate, Lauryl Glucoside*, Sodium Chloride, Glycerin, Sorbitol, Coco-glucoside, Glyceryl Oleate (from glycerin and sunflower oil), Glyceryl Laurate, Panthenol (Provitamin B5), Citric Acid, Sodium Citrate, Sodium Cocoyl Glutamate (from coconut and sugar cane), Sodium Gluconate, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Wheat Protein (GMO free), Sodium Hydroxymethylglycinate, Rice Amino Acids, Tocopheryl Acetate (Vitamin E Acetate), Lavandula Angustifolia (Lavender) Oil (certified organic), Citrus aurantium Bergamia (Bergamot) Fruit Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Quillaja Saponaria Bark Extract, Jasminum Officinale (Jasmine) Oil, Limonene, Linalool Derived from botanical sources, component of the essential oils ~ The Sulfate free claim, is a term used commonly by the natural beauty industry, specifically referring to the two harsh cleansers found in traditional shampoos, known as SLS (Sodium Lauryl Sulfate) and SLES (Sodium Laureth Sulfate). These strong cleansers can strip oils causing irritation to the skin and scalp. No A'kin products contain SLS or SLES and therefore are referred to as sulfate free. Not all sulfates are bad. Behenyltrimonium Methosulfate (also called BTMS) is one of the good sulfates. It is an oily wax and an extremely mild conditioning ingredient, to moisturise your hair and scalp vs. stripping natural oils away. It is also more degradable than many other conditioning ingredients. All products from [A'kin] are made free from animal ingredients or animal by-products, are certified vegan and accredited by Choose Cruelty Free - an independent non-profit organisation, which seeks to promote a cruelty free lifestyle. The Australian skin care brand is also committed to reducing their carbon footprint and make every effort to minimise waste. They make a conscious effort to avoid excess packaging where possible and use recyclable containers.