Samsung Samsung RU8000 49" 4K Smart Premium UHD TV

  Features   True 4K colour & clarity Don't settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.   UHD Dimming Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional quality.   Game enhancer To beat the competition, you have to have full control. Dynamic Black Equalizer gives you better visibility in the dark and uses detailed scene analysis to optimize image quality. It even enhances the sound so you can immerse yourself in the game.   Game Enhancer Stay one step ahead of the competition with picture and sound that adapts as fast as you game. Never miss an overtaking move in your favourite racing game thanks to incredibly low lag rates. Lose yourself in a fantasy world with optimal picture quality. And let the AI 4K Processor do all the thinking for you.   See the bigger picture You’ve never been closer than this. The bigger the screen, the better the detail. You’ll experience every moment of the game, feel every explosion and be right in the middle of the action.   Seamless connections Samsung UHD TV can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices—even from other brands.   Dynamic Crystal Colour With more than one billion colours - 64 times more than conventional UHD TVs - the Dynamic Crystal Colour display delivers picture-perfect results every time.   Amazon Alexa New Samsung UHD TV works with Alexa so your life just got simpler. It’s easy to connect your Alexa-enabled devices. With Samsung UHD TV†s compatibility, have Alexa turn on your TV, change channels, control volume, and more.   Google Assistant New Samsung UHD TV works with the Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.   Bixby on TV Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and home.   Airplay 2 Samsung UHD TV now works with Apple for the first time ever. With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your Samsung UHD TV.   Discover picture detail like never before Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie, or witness the true beauty of a sun-filled landscape scene.   Smart Home Control your compatible smart devices from your sofa for a more connected and safer home. Works with Bixby, Alexa, Google Assistant and connect through SmartThings.   Universal Guide Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.   All your content and connected devices in one place Simple and intuitive control of everything from one remote. You no longer need multiple remotes lined up on your coffee table. Your One Remote allows you to access all your content and connected devices in one place. You’re only ever 3 clicks from your favourite shows.