Nudie Jeans have a proclivity for producing environmentally conscious denim products from the finest organic cotton. Their approach to design is made all the more impressive by their dedication to quality craftsmanship and a superb variety of silhouettes.
Typifying the brand’s ideology is this iteration of the Billy Denim jacket, which boasts all the fundamental detailing of a classic versatile denim jacket that's built to last.
Made in 12.5oz rigid denim with grainy character and obvious ring-spun effect, the Swedish designer have washed, marbled and scuffed the denim so it looks like you've already done the hard work of wearing it in.
It's no-secrets stitched hems with the brand's signature orange threads feed into the raw aesthetic as the slim fit leaves just enough room for a sweatshirt beneath. Wear this one with attitude.
The People Behind The Jacket
Produced just north of Tunisian capital Tunis, Nudie Jeans ethical ethos doesn't just stop with responsibly sourcing materials; they're committed to creating a better working environment during manufacturing too.
Developing a manufacturing relationship with the Fares Confection Suarl sewing unit in Metline since Autumn 2016, the Swedish designer's presence has since instigated better conditions in the factory. Working closely with the Fair Wear Foundation, they've helped drive on-the-job skills for workers and engage management on social issues, namely staying true to Code of Labour Practices and helping communicate more effectively within their teams.
Since the latest audit in May 2019, the factory's strong social commitment has continued to grow, most recently creating an intern program to help younger people in the Metline area get work experience on the assembly line.
