LG LG 55SM9800PLA 55" NanoCell Cinema HDR 4K Ultra HD LED TV
Description
Features 4K Cinema HDR with Dolby Vision HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. LG's 4K Cinema HDR supports multiple HDR formats including Dolby Vision, Advanced HDR by Technicolor and HDR10 Pro. 4K Ultra High Definition This 55” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail. NanoCell Display LG's NanoCell technology means each individual pixel is only one nanometre apart for impeccable colour precision and volume, for outstanding picture quality, viewed from any angle. Full Array Local Dimming Dimming zones independently throughout the entire screen expands the contrast range. More back light control gives deeper blacks and brighter whites across the full image. Alpha 7 Gen 2 Processor The second generation intelligent processor is optimised for LG’s NanoCell screen, for a premium LED picture of exceptional clarity and brightness, whatever you’re watching. Dolby Atmos Sound Immersive Dolby Atmos places sound within three dimensions for an enveloping soundscape, with you at the centre. Coupled with Dolby Vision HDR, it's a fully cinematic experience. Thinq AI Bringing the intelligence and convenience of voice interaction to the living room, this Thinq AI TV can listen, think and respond to your questions. 4K High Frame Rate via HDMI With full HDMI 2.1 compatibility, this LG TV can handle High Frame Rates for smoother motion, so even the most frantic sporting action is crisp and blur-free. webOS Smart Platform LG’s award-winning webOS platform revolutionises how you experience your entertainment. With simple and intuitive content discovery and switching, there’s more entertainment available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon Prime Video, the latest movies and TV from Google Play and TalkTalk TV stores, and music from Spotify or YouTube.* Advanced Voice Control & Smart Compatibility This Thinq AI TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV. You can also control compatible smart devices, and check your Google photos or Google Calendar on the TV screen (Google sign-in required). It’s also compatible with Apple Airplay 2 and Homekit devices. Freeview Play This LG TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and My5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows. Cinema Screen Design Finished with an elegant crescent stand, the harmonious design of this TV’s Nano Bezel maximises the viewing area and enhances the TV watching experience.
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