Gucci Gucci Bloom Eau de Parfum for her

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Blended by master perfumer Alberto Morillas with direction from Alessandro Michele, the fragrance is created to unfold like its name. Fragrance Family: Rich, white floral Key Notes: Rangoon Creeper, natural Tuberose absolute, Jasmine bud extract JASMINE Jasmine bud extract blends a natural quality of jasmine and captive molecules to impart a fresh green and petal scent on the skin. RANGOON CREEPER Used for the first time in perfumery and discovered in South India, it changes colour from white to red when it blooms. TUBEROSE Highly concentrated Natural Tuberose absolute harvested from India is interlaced with other floral notes to blossom out in a unique expression. THE CAMPAIGN Gucci Bloom celebrates the authenticity, vitality and the diversity of Gucci women. Encapsulating the very meaning of Gucci Bloom, the campaigns idea is revealed through the contemporary women of Gucci: actress Dakota Johnson, actress and model Hari Nef and artist Petra Collins. They wear Gucci Bloom during their day in the city, and it changes the surrounding urban environment into an imaginary stroll in a fantastical English garden: tea on a pavement flourishing with blooms, walking in an apartment overgrown with verdant plants, or swimming at dusk in a lake entangled with shimmering flowers and reeds. Dancing, strolling, rejoicing in being free and full of life: this trio embody Guccis new vitality and the captivating, transporting nature of Gucci Bloom. #InBloom